Lead Brand Designer (Bangkok based, relocation provided)

The Lead Brand Designer is a senior design leadership role combining individual design ownership with management and development of designers. Responsibilities include creating original work, strengthening Agoda’s brand assets, leading creative reviews, shaping visual and message architecture, evolving brand guidelines, and connecting creative decisions to business objectives. The role also involves applying AI tools to campaign concepts, visual directions, layouts, and brand imagery.

The successful candidate should have at least 10 years of design experience in creative, branding, or advertising agencies, demonstrated team-management experience, and an outstanding portfolio distinguishing personal work from directed projects. Requirements include strong typography, composition, imagery, color, spacing, visual hierarchy, brand-guideline development, stakeholder collaboration, presentation skills, and proficiency in Figma, Adobe Illustrator, Photoshop, and AI design tools.

• Own design projects from brief through final execution and contribute original work to the team’s creative output.

• Strengthen Agoda’s distinctive brand assets across campaigns, channels, markets, and touchpoints.

• Manage and coach designers, set expectations, and run constructive creative reviews.

• Shape visual and message architecture with copy, creative, and marketing partners.

• Apply AI tools to campaign concepts, visual directions, layouts, and brand imagery.

• 10+ years of design experience in creative, branding, or advertising agencies.

• Proven experience managing and developing a team of designers while contributing to concept development and execution.

• An outstanding portfolio clearly distinguishing personal design work from directed projects.

• Strong eye for typography, composition, imagery, color, spacing, visual hierarchy, and message architecture.

• Strong practical proficiency in Figma, Adobe Illustrator, Photoshop, and AI tools for visual design and brand campaign development.

Agoda asks candidates to review its Hiring Process Guidelines before the interview. The application includes questions about current location, salary expectations, design experience, team management, portfolio work, agency experience, and generative-AI use.