Senior Design Lead (Bangkok based, relocation provided)

The Senior Design Lead combines individual design work with people management within Agoda’s Brand team. The role owns design projects from brief through final execution, strengthens and evolves Agoda’s brand assets and guidelines, and shapes visual and message architecture across campaigns, channels, and markets. It also includes coaching designers, running creative reviews, and connecting design decisions with audience insights, business objectives, and delivery requirements.

Candidates need 10+ years of design experience in creative, branding, or advertising agencies, a record of delivering high-quality brand and marketing communications, and experience managing and developing designers. The posting requires an outstanding portfolio, strong typography and visual-hierarchy skills, brand-guideline experience, collaboration and presentation abilities, and proficiency with Figma, Adobe Illustrator, Photoshop, and AI tools used for visual design and campaign development.

• Own design projects from brief through final execution, producing original work and contributing to daily creative output.

• Develop consistent and inventive applications that strengthen Agoda’s distinctive brand assets across touchpoints.

• Manage and coach designers, set expectations, and conduct constructive creative reviews.

• Shape visual and message architecture with copy, creative, and marketing partners.

• Develop brand guidelines, reusable resources, campaign concepts, and AI-assisted layouts and brand imagery.

• 10+ years of design experience in creative, branding, or advertising agencies.

• Proven experience managing and developing designers while contributing personally to concept development and execution.

• An outstanding portfolio clearly distinguishing personal work from directed projects.

• Strong typography, composition, imagery, color, spacing, visual-hierarchy, and message-architecture skills.

• Proficiency in Figma, Adobe Illustrator, Photoshop, and AI tools for visual design and brand campaigns.

Candidates should review Agoda’s Hiring Process Guidelines before the interview. The application asks about location, referral relationship, current Booking Holdings employment, salary expectations, experience, team management, design time, generative-AI use, portfolio, agency experience, and campaign-film production experience.