Senior Specialist/Associate Manager, Event & Experiential Marketing (Bangkok Based, relocation provided) - Careers at Agoda

Agoda is seeking a strategic, results-driven marketer to own and scale events for supply partners, including hotels, airlines, and activities. The role translates commercial priorities into event strategies, defines business cases and success metrics, develops scalable playbooks and operating models, and connects events to measurable partner growth.

The successful candidate will lead events and multi-workstream initiatives end to end, manage stakeholders across Supply, partner marketing, PR, Content, Branding, and senior leadership, and build measurement frameworks, dashboards, and post-event impact analyses. Relevant experience is likely 4+ years, with strength in structured problem-solving, commercial acumen, stakeholder management, project governance, and data-informed decision-making. Event marketing experience is welcomed but not required; consulting, strategy, PMO, or business operations backgrounds are equally valued.

Translate commercial priorities into event strategies with clear business cases and contribute to or own annual roadmaps aligned with growth objectives.

Define success metrics beyond attendance, including pipeline impact, activation, ROI, and incrementality.

Partner with Supply, Partner Digital Marketing, PR, Content, Branding, business development, and senior leadership to align stakeholders and business priorities.

Lead events and multi-workstream initiatives end to end, including detailed project plans, risk mitigation, milestone tracking, governance cadence, and reporting.

Build measurement frameworks, post-event impact analyses, dashboards, test-and-learn processes, scalable playbooks, and operating models.

4+ years of relevant experience is likely; the level will be matched to the candidate's experience.

Ability to turn ambiguity into clear frameworks and action plans, with strong analytical thinking and commercial acumen.

Experience working with senior stakeholders and influencing without relying on hierarchy.

Strong project management discipline and ability to manage multiple concurrent initiatives.

Understanding of P&L drivers and growth mechanics, with data-informed decision-making and focus on impact rather than activity.

Candidates are asked to review Agoda's Hiring Process Guidelines before the interview. The application includes questions about relevant full-time experience, current location, salary expectations, and potential Booking Holdings group or Deloitte affiliations.