Shopper Marketer

3M Thailand Limited is hiring a Shopper Marketer for the Consumer Business Group, focused on General Trade channels including Kirana, Wholesale and other channels. Reporting to the Shopper Marketing Lead, the role develops and executes quarterly and monthly shopper marketing plans, drives trade and channel marketing initiatives aligned to portfolio strategy, and collaborates with sales teams and category development marketers on targeted programs and promotions. The position requires strong data analysis skills, use of tools such as Power BI and Excel, and management of POSM, trade and channel spend budgets.

The ideal candidate holds a Master's degree in marketing, Business or a related field, with proven sales experience plus at least 2 years in shopper or trade marketing. They should have strong project management, cross-functional collaboration, and analytical problem-solving abilities, with a strategic mindset and passion for innovation.

Develop and execute quarterly and monthly shopper marketing plans to support sales objectives and drive growth

Utilize knowledge of shopper journeys and consumer behavior to develop insights and identify triggers and barriers of purchase within Kirana, Wholesale and other channels

Own the end-to-end process of shopper marketing initiatives from planning and execution to tracking and reporting on key performance metrics

Collaborate with sales teams and category development marketers to identify opportunities and develop targeted marketing programs and trade/shopper promotions

Work with vendors such as creative and POSM agencies to deliver point of sale communication and manage POSM, trade and channel spend budgets

Master's degree in marketing, Business, or related field

Proven experience in sales combined with a minimum of 2 years' experience in shopper/trade marketing

Strong data analysis skills with experience using data management tools such as Power BI, Excel, and other data analytics platforms

Excellent analytical and problem-solving abilities with the ability to draw actionable insights from complex data sets

Strong project management skills with the ability to prioritize, multitask, and meet tight deadlines in a fast-paced environment