Category Development Marketer

The Category Development Marketer manages 3M’s full category portfolio and drives category growth through strategic marketing initiatives based on consumer insights and market trends. The role is responsible for category planning, assortment, pricing, promotions, portfolio health, innovation, and new product introductions.

The marketer works with supply chain, shopper marketing, sales, agencies, and consumer experience teams to support product availability, placement, effective messaging, and distribution. The position also analyzes category performance, consumer trends, and competitors to identify opportunities and align category plans with business and channel objectives. An MBA or PGDM specializing in marketing, or an equivalent qualification, is required.

Develop and implement category marketing strategies based on consumer behavior insights and market trends

Lead category planning, assortment, pricing, promotional, and mix optimization

Collaborate with supply chain, shopper marketing, and sales on availability, placement, and category presence

Analyze category performance, consumer trends, and competitors to identify growth opportunities

Drive category innovation and new product introductions with a consumer-centric approach

MBA/PGDM with specialization in Marketing or equivalent

Strong consumer insight orientation

Deep understanding of distribution channels

Applicants must provide education and work history by uploading a resume or entering the information directly in the application fields.