Department Manager - Own Brand Communication

The Department Manager - Own Brand Communication at CP Axtra (Makro-Pro) leads brand and communication strategy for the own brand portfolio, developing marketing communication plans across all channels and managing content calendars, campaign briefs, and creative production. The role plans product launches, events, and in-store activations, designs trade promotion mechanics, sources promotional premiums, and monitors promotion effectiveness and sales uplift. It collaborates cross-functionally, analyzes consumer and competitor trends, and manages marketing budgets and external vendors.

The position requires a Bachelor's degree in Marketing, Business, or a related field and 5+ years of experience in brand, marketing, or trade marketing within retail, wholesale, or FMCG. Candidates must have integrated campaign planning and trade promotion experience, strong stakeholder and agency management skills, Thai and English communication skills, and the ability to manage multiple projects independently.

Develop and execute marketing communication plans across all channels to support own brand growth

Create and manage content calendars, campaign briefs, and creative development and production

Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement

Design and implement promotion mechanics tailored to shopper behavior and category goals

Manage and optimize marketing budgets and coordinate with external parties for quality and cost efficiency

Bachelor's degree in Marketing, Business, or related field

5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors

Strong experience in integrated campaign planning and trade promotion development

Proven ability to manage agencies, suppliers, and internal stakeholders

Excellent communication in Thai and English, with strong attention to detail