Senior Specialist, Biddable Search

The Senior Specialist, Biddable Search role supports clients’ biddable media strategies and day-to-day delivery, including search, social advertising, and programmatic activity. Responsibilities include developing media proposals, allocating client budgets, optimizing SEM performance, monitoring metrics such as CTR, CPC, and CPA, and implementing tactics with clients and third-party teams.

The successful candidate will have at least four years of SEM experience and hands-on knowledge of platforms including Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook, and Instagram Ads. The role also requires strong analytical, consulting, account and team management, Excel, organizational, presentation, and problem-solving skills, along with coaching and performance-management support for junior search staff.

• Diagnose clients’ current situations and objectives, and develop media proposals aligned with client needs

• Work with client and third-party teams on biddable media tactics and content marketing initiatives

• Optimize SEM efficiency and improve performance metrics such as CTR, Average CPC, and CPA

• Allocate client budgets to maximize return on investment and identify business-growth opportunities

• Maintain work-in-progress documents, monitor deadlines and quality, support recruitment, and coach junior search staff

• Minimum 4 years of SEM experience with a strong operational track record

• Experience implementing client campaigns across Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook, and Instagram Ads

• Extensive use of analytical platforms such as Google Analytics or Omniture

• Advanced Excel skills, including VLOOKUP, pivot tables, and IF functions

• Strong consulting, account and team management, administrative, organizational, presentation, and problem-solving skills