Application Specialist – Salesforce Developer, Strategic Partnerships

Agoda is hiring an Application Specialist – Salesforce Developer for its Strategic Partnerships team in Bangkok. The role bridges day-to-day Salesforce execution with broader business needs, implementing features, improving process efficiency, supporting data quality, enabling adoption, and coordinating with Commercial, Operations, Product & Tech, Marketing, and Finance teams.

Responsibilities include leading or supporting Salesforce migrations, gathering business requirements, implementing automation using Flows, Process Builder, and APEX/JavaScript, performing core Salesforce administration, supporting end users, and maintaining dashboards and data quality. Candidates need 3+ years of hands-on Salesforce experience, strong platform knowledge, and Salesforce Administrator and Advanced Administrator certifications.

Lead or support migrations from existing systems into Salesforce, including integration with systems of record and downstream process automation

Gather business requirements from end-users and leadership stakeholders, then translate them into practical system design proposals and improvements

Implement Salesforce features with a focus on automation and efficiency using Flows, Process Builder, and where needed APEX/Javascript

Perform core Salesforce administration, including profiles, roles, validation rules, workflow rules, Lightning Flows, record types, picklists, layouts, mobile setup, and data management

Support end users through training, user assistance, adoption support, and issue resolution; maintain dashboards, reporting, and Salesforce data quality

3+ years of hands-on Salesforce experience for the Application Specialist role

Strong knowledge of Salesforce best practices, administration, and platform functionality

Experience designing and implementing new processes and improving user adoption

Understanding of relational databases, integrations, and source-to-target data mappings

Salesforce Administrator certification and Salesforce Advanced Administrator certification