Marketing Executive - NPI, Chemicals business

This role is based at Nawaplastic Industries Co., Ltd. - SCG Chemicals (SCGC) in Bangkok. The Marketing Executive is responsible for market intelligence, analyzing trends and competitor activities to identify business opportunities. The position involves developing and executing product and segment marketing strategies, including positioning, pricing, and portfolio management. The role requires cross-functional collaboration with Sales, Product Development, and Technical Service teams to ensure successful product commercialization and achieve business objectives.

Monitor and analyze market trends, customer insights, competitor activities, and industry developments to identify business opportunities

Develop and execute product and segment marketing strategies, including market product positioning, pricing and discount strategies, portfolio management throughout the product lifecycle

Track business and marketing performance, and Voice of Customer (VOC) analysis, and provide data-driven recommendations to improve sales, profitability, and market share

Collaborate with cross-functional teams (Sales, Product Development, Technical Service, and other stakeholders) to ensure successful product commercialization

Bachelor's degree or higher in Marketing, Business Administration, or a related field

Minimum GPA of 2.70 for undergraduate and 3.30 for postgraduate studies

Good command of English (TOEIC score of 550 or higher)

Experience in Product/Segment Marketing, or Strategic Marketing (B2B or industrial products preferred)

Good understanding of consumer behavior, market analysis, and marketing principles

Excellent communication, presentation, and stakeholder management skills

Proficient in Microsoft Excel, PowerPoint, and AI tools

Be able to work outside Bangkok e.g. Market survey, Event