Marketing Communications Specialist - Central Group

This role focuses on the comprehensive management of marketing communications operations, including the execution of promotional campaigns, public relations initiatives, and corporate branding efforts. The primary objective is to effectively communicate product and service information to the target market through diverse channels such as trade exhibitions, physical signage, television and radio advertising, and social media platforms. The position requires a strategic approach to aligning communication activities with broader sales and marketing objectives.

The professional will be responsible for the end-to-end lifecycle of marketing materials, from initial research and content creation to design and editing. This involves producing high-quality assets such as scripts, advertising copy, brochures, catalogues, and information booklets to support operational efficiency. Additionally, the role requires active participation in industry events, including seminars and trade shows, to engage directly with customers and promote the company's offerings.

• Conduct research and create compelling marketing content, including writing, designing, and editing materials to effectively engage the target audience.
• Manage the production and distribution of communication assets such as scripts, advertising copy, brochures, catalogues, and information booklets.
• Organize and attend industry events, seminars, and trade shows to promote products and services to potential customers.
• Collaborate with external vendors and agencies to ensure deliverables meet organizational standards, deadlines, and budget constraints.
• Prepare summary reports on marketing communication activities and present findings to the direct supervisor for strategic review.
• Monitor current marketing trends and industry developments to enhance team performance and adapt strategies accordingly.

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 0-3 years of relevant professional experience in marketing communications or a similar role.
• Strong understanding of marketing principles, marketing communications strategies, and digital marketing practices.
• Proficiency in using computer applications for content creation and data management.
• Excellent verbal and written communication skills with the ability to articulate ideas clearly.
• Demonstrated ability to coordinate tasks and work effectively within a team environment.
• Creative mindset with the ability to develop innovative marketing solutions.

• Experience with graphic design software beyond basic proficiency.
• Knowledge of public relations and media relations.
• Familiarity with SEO and content marketing best practices.
• Strong project management skills and attention to detail.