Senior Brand Manager

Diageo is hiring a Senior Brand Manager based in Bangkok to lead growth plans for the Vodka & Tequila portfolio across Southeast Asia. The role drives brand performance, campaign execution, innovation launches, and cross-functional collaboration with Commercial and BU Marketing teams to deliver business results.

The position requires experience in brand management, campaign activation, and consumer insight translation, with the ability to manage pack-price architecture and premiumisation initiatives. The role partners across SEA markets to ensure consistent brand execution and continuous improvement of marketing effectiveness.

Drive growth of assigned brands through effective planning and execution

Monitor brand performance including NSV, ROI, Volume, market share and equity metrics

Lead end-to-end implementation of campaigns across SEA markets

Lead execution of innovation launches and portfolio initiatives including the RTD portfolio

Track campaign effectiveness and drive post-campaign evaluations and learning agendas