Senior Trade Marketing Manager

The Senior Trade Marketing Manager – OTC role at Abbott develops and executes trade marketing strategies for the over-the-counter channel in line with business priorities. The manager plans and budgets campaigns, point-of-sale materials and promotions, allocates resources, coordinates cross-functional activities, and tracks distribution, merchandising, visibility, reimbursement, and other KPIs to support sales, market share, profitability, and sustainable growth.

The position requires proven experience in trade marketing within OTC, FMCG, consumer healthcare, nutrition, pharmacy, or related industries, along with planning, budgeting, campaign execution, and promotional management skills. Experience collaborating with Sales, Marketing, and other stakeholders is required, as are strong analytical, project management, and stakeholder management capabilities and knowledge of compliance requirements. Experience managing wholesalers, pharmacies, and e-commerce platforms is preferred.

• Develop OTC channel trade marketing strategies and execution plans aligned with sales, offtake, market share, profit, and business priorities.
• Manage trade marketing activities, including campaign ideation, planning, budgeting, execution, point-of-sale materials, promotions, and resource allocation.
• Coordinate with Sales, Marketing, and cross-functional teams on brand campaigns, loyalty programs, and promotional activities.
• Drive brand awareness and profitability through distribution, merchandising, promotion, pricing, and end-consumer visibility strategies.
• Lead execution tracking and reporting on KPIs, approvals, and business compliance.

• Proven trade marketing strategy development and execution experience in OTC, FMCG, consumer healthcare, nutrition, pharmacy, or related industries.
• Strong trade marketing planning, budgeting, campaign execution, and promotional management capabilities.
• Experience collaborating with Sales, Marketing, and cross-functional stakeholders.
• Demonstrated ability to drive distribution, merchandising, promotion, pricing, and visibility initiatives.
• Strong analytical, project management, and stakeholder management skills, plus knowledge of compliance requirements.