Product Development Assistant Manager

This role sits within AIG's Accident & Health product team in Bangkok, supporting the Head of A&H and Underwriting in developing new products for the Thai market. The position leads ideation, product innovation, product marketing and marketing intelligence, working closely with distribution teams (agency, telemarketing, brokers) and external partners to design, launch and promote A&H products.

The ideal candidate has related experience in insurance, preferably in product design or marketing, with a creative mindset and willingness to apply design thinking. They should be a team player with strong communication skills, comfortable working with cross-functional stakeholders, and proficient in MS Office (especially PowerPoint) with strong English and Thai language skills.

Act as the go-to-lead for researching, positioning, and designing new product ideas and value propositions

Support the Head of A&H and UW in developing the product roadmap and overall product strategy

Lead ideation discussions and work with distribution teams (agency, telemarketing, brokers) and external partners

Identify opportunities for product bundling and co-creation with other product lines

Manage the product development process including approvals, business cases, timelines, and launch deliverables

Collect and share competitor product ideas launched in Thailand or the region

Lead customer insight activities to support new product development

Develop product collaterals including marketing messages, proposals, training materials and sales scripts

Design product marketing campaigns with distribution teams and conduct post-launch analysis

Related experience, preferably within Insurance and with experience in product design or marketing

Creative mindset with willingness to think out of the box and apply techniques including design thinking

Team player with experience working with cross-functional stakeholders

Excellent communication skills and comfortable working with distribution teams and external partners

Proficiency in MS Office, especially PowerPoint

Strong proficiency in English and local language