The Performance Lead manages online paid media across Facebook, Instagram, Google, TikTok, and marketplaces. The role oversees budgeting and allocation, bidding strategies, creative testing, campaign optimization, tracking, attribution, reporting, and conversion funnel development to improve marketing performance, return on advertising investment, sales, and customer-acquisition efficiency. The successful candidate will have at least five years of digital, performance marketing, or paid media experience and a bachelor's degree or higher in marketing, business administration, statistics, data science, or a related field. Required expertise includes media planning, budget allocation, ROI optimization, bidding, campaign optimization, creative testing, and analytics tools such as GA4 and GTM. Leadership, team-management, business analysis, reporting, communication, and cross-functional collaboration skills are also required.