Manager, Planning - ดับเบิลยูพีพี มีเดีย

The Manager, Planning role involves developing and managing media strategies, planning, and execution for assigned brands. The position requires collaborating with cross-functional teams, including strategy, investment, analytics, and digital specialists, to deliver integrated campaign plans. Key duties include setting campaign objectives and KPIs, tracking performance, conducting competitive analysis, and maintaining relationships with media partners. The role also involves guiding junior team members and contributing to agency process improvements. Candidates must have a Bachelor's degree and at least 5 years of experience in media planning or integrated communications.

Develop and manage media strategies, planning, and execution for assigned brands

Collaborate with cross-functional teams (strategy, investment, analytics, and digital specialists) to deliver integrated campaign plans

Set clear campaign objectives, KPIs, and measurement approaches

Track and analyze campaign performance to optimize media efficiency and effectiveness

Conduct competitive analysis and category reporting to inform planning recommendations

Bachelor’s degree in Communication, Marketing, or a related field

Minimum of 5 years’ experience in media planning, or integrated communications

Strong understanding of media fundamentals across all platforms, especially digital

Proven ability to manage multiple stakeholders — clients, partners, and internal teams

Analytical mindset with the ability to interpret data and provide actionable insights

Strong communication, presentation, and organizational skills

Fluent English communication skills

Master’s degree