Manager, Planning - ดับเบิลยูพีพี มีเดีย

The Manager, Planning role focuses on developing and executing media strategies for assigned brands. Responsibilities include collaborating with cross-functional teams to deliver integrated campaigns, setting clear objectives and KPIs, and tracking performance to optimize efficiency. The role requires guiding junior team members and contributing to agency process improvements. Key qualifications include a Bachelor's degree in Communication or Marketing, a minimum of 5 years of experience in media planning or integrated communications, and strong analytical and communication skills.

Develop and manage media strategies, planning, and execution for assigned brands

Collaborate with cross-functional teams (strategy, investment, analytics, and digital specialists) to deliver integrated campaign plans

Set clear campaign objectives, KPIs, and measurement approaches

Track and analyze campaign performance to optimize media efficiency and effectiveness

Conduct competitive analysis and category reporting to inform planning recommendations

Identify opportunities for innovation, partnerships, and new product offerings

Maintain good relationships with media partners and negotiate effectively where required

Guide junior team members and support their development through coaching and feedback

Contribute to continuous improvement of agency processes and best practices

Bachelor’s degree in Communication, Marketing, or a related field (Master’s degree is a plus)

Minimum of 5 years’ experience in media planning, or integrated communications

Strong understanding of media fundamentals across all platforms, especially digital

Proven ability to manage multiple stakeholders — clients, partners, and internal teams

Analytical mindset with the ability to interpret data and provide actionable insights

Strong communication, presentation, and organizational skills

Fluent English communication skills