Senior Manager, Planning

The Senior Manager, Planning is responsible for developing and managing media strategies, planning, and execution for assigned brands. The role involves collaborating with cross-functional teams, including strategy, investment, analytics, and digital specialists, to deliver integrated campaign plans. Candidates must have a Bachelor's degree in Communication, Marketing, or a related field, a minimum of 7 years' experience in media planning or integrated communications, and strong analytical and communication skills.

Develop and manage media strategies, planning, and execution for assigned brands.

Collaborate with cross-functional teams (strategy, investment, analytics, and digital specialists) to deliver integrated campaign plans.

Set clear campaign objectives, KPIs, and measurement approaches.

Track and analyze campaign performance to optimize media efficiency and effectiveness.

Conduct competitive analysis and category reporting to inform planning recommendations.

Bachelor’s degree in Communication, Marketing, or a related field.

Minimum of 7 years’ experience in media planning, or integrated communications.

Strong understanding of media fundamentals across all platforms, especially digital.

Proven ability to manage multiple stakeholders - clients, partners, and internal teams.

Analytical mindset with the ability to interpret data and provide actionable insights.