Creative Director

Minor Hotels is hiring a Creative Director in Bangkok to lead creative vision and direction across its hotel brands and related businesses. Reporting to the Vice President Marketing, the role sets brand direction, personally develops priority work and leads an in-house creative team alongside agencies, hotels and regional teams.

The director manages integrated campaigns, brand launches, rebrands, hotel openings, photography and film, digital brand systems, creative operations and budgets. The position requires at least 10 years in creative or brand roles, including 5 years leading creative teams, plus experience across brands and markets, directing external partners, managing budgets, and using Adobe Creative Cloud and Figma.

Define and champion distinctive creative vision, visual identities and brand experiences for each brand.

Lead creative direction for launches, refreshes, rebrands, conversions and pre-opening programmes.

Develop concepts, art-direct priority work and direct integrated campaigns across digital, social, video, CRM, web, photography, print and out-of-home.

Lead and coach the in-house creative team while managing workload, recruitment, succession planning and career development.

Manage creative budgets, production costs, agencies, external partners and AI-enabled creative tools.

At least 10 years in creative, design, art direction or brand roles, including 5 years leading creative teams.

Portfolio demonstrating strategic creative leadership and hands-on craft across concepts, brand identity systems, campaigns and digital or motion work.

Experience with multiple brands and markets, including launches, refreshes, rebrands or major transformation.

Experience directing creative partners and managing budgets and suppliers.

Expert knowledge of Adobe Creative Cloud and Figma; understanding of motion, video, digital asset management and AI-enabled creative tools.